Sonu Niigamm turns radio jockey on Radio City’s ‘Life ki Dhun’

Sonu Niigamm turns radio jockey on Radio City’s ‘Life ki Dhun’

Author | exchange4media Mumbai Bureau | Wednesday, Apr 05,2006 12:28 PM

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Sonu Niigamm turns radio jockey on Radio City’s ‘Life ki Dhun’

Sonu Niigamm has changed the spelling of his name, and it seems even his profession – almost. The versatile singer is all set don the role of a radio jockey for a new show on Radio City 91 FM, Mumbai. Beginning April 7, ‘Life ki dhun with Sonu Niigamm’ promises to be an eclectic mix of different kinds of music, story telling, reliving nostalgic moments, and unravelling of secrets.

Speaking on this initiative, Apurva Purohit, CEO, Radio City, said, “At Radio City, we have always believed that great music, innovation and creativity in our shows are what set us apart. We always create content with a discerning focus on music. ‘Life ki dhun with Sonu Niigamm’ is yet another unique initiative in the station’s basket that reiterates our brand promise and urges our listeners to indulge in good music.”

Said Niigamm, “I have always believed that versatility is my greatest strength. I like to explore different mediums and different kinds of performances and entertainment. This is my first on radio and I am grateful to Radio City to give me my own show. The entire flavour of the show is fun and interactivity in a musical way, bringing the best of our music industry for music lovers in Mumbai. This will not only bring me closer to my fans but also give me an opportunity to be a part of their daily lives.”

Airing every Friday at 8.00 pm, ‘Life ki dhun with Sonu Niigamm’ promises to be a double scoop of entertainment for listeners. The first hour of this new show will feature Niigamm as an RJ, where listeners can learn how he overcame his stutter, career guidance for aspiring singers, importance of punctuality, etc, in ‘Sonu Sir ki Paathshaala’.

Listeners can also have a one-to-one interaction with Niigamm and request for their favourites in the section ‘Sonu ji Suno Na’ and be part of his memories, as he gets nostalgic in ‘Sonu ki Suhani Yaad’. ‘Aaj Ab Abhi’ showcases his mood at the moment, while ‘Kaash’ speaks of his unfulfilled desires like when he missed out the opportunity to work with R D Burman on the superhit song “Ek Ladki ko Dekha” from the movie ‘1942 - A Love Story’.

The show’s second hour will have Sonu invite a contemporary musical maestro or a veteran musician of yesteryears as a special guest on the hot seat every week. The highlight of this segment will be a stimulating tête-à-tête between the singer and guests like Anu Malik, Sunidhi Chouhan, Kunal Ganjawala and Sandeep Chowta to name a few. This section will be all about interesting and fun-filled conversations as the guest and host spill the beans about their personal and professional triumphs.

Apart from on-air presence, the show will go beyond radio studios and connect with listeners through exciting on-ground activities like meet and greet events with Sonu Niigamm, contests, distributing celebrity merchandise, initiating a Sonu Niigamm fan club, SMS downloads and much more.

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