Social Media is organising the Tamil Music Awards 2008 in association with Isayaruvi and Hello FM. The Awards are aimed at recognising and honouring the achievements of the Tamil music fraternity with nominations and votes from the general public. The award function will be held in Chennai on July 5.
Since the Awards are based on listeners’ choice, radio partner Hello FM is sponsoring a mobile van, which will travel across 19 cities in Tamil Nadu for listeners to cast their votes for their favourite music artistes who have been nominated in various categories. The van will stop at various vantage points in each city and people can cast their votes in various categories such as Best Film Music of the Year, Best Lyrics of the Year, Rising Star, Debutante in Tamil Music (Singer / Music Composer / Lyricist), Best Sound Recordist, and Best Remix Album of the Year, among others.
Of a total 23 categories, the general public will choose their favourites in eight categories, while the favourites of the remaining categories such as Best Visualisation in a Song Sequence, Best Picturisation in a Song and Best Art Director for a Song and several other categories would be decided by a panel of jury consisting of eminent film personalities. Social Media has also constituted a classical music award, which honours legends from Carnatic music.
Sujit Kumar, Business Head, Social Media, said, “Music has contributed substantially to the success of several films, and has been an integral part of any movie, so it is high time that we honour and recognise the music fraternity of the film industry. We have partnered with Hello FM and Isayaruvi in order to organise this mega event, which will focus on music.”
In a bid to popularise the Awards, Hello FM has come up with an on-air contest for listeners. Commenting on the Awards, Rajeev Nambiar, CEO, Hello FM, said, “We are extremely happy to be associated with the Tamil Music Awards 2008 as it is a unique awards format that exclusively felicitates music artistes in the Tamil film industry based on listeners’ choice.”