Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Sify partners with PlanetRadiocity to offer online radio

12-May-2011
Font Size   16
Share
Sify partners with PlanetRadiocity to offer online radio

Sify Technologies Ltd has tied up with Radio City 91.1 FM by integrating PlanetRadiocity’s web radio to launch Radio on Sify. This tie-up will enable visitors to Sify.com to enjoy Bollywood, Indi-Pop and other genres of music 24x7.

Speaking on the launch, Natesh Mani, President, Consumer Infrastructure Services, Sify Technologies, said, “We believe Radio on Sify is a complete ‘fun and masti’ offering for young professionals and next generation listeners. We are delighted to partner Radio City and integrate an Indian Internet Radio channel with Sify.com. After the successful launch of Silverlight cricket scorecard, and HTML image gallery for movie fans, the launch of radio will help us offer uninterrupted music to music lovers. India being a country of cricket, movies and music, Sify.com now covers the entire essential entertainment spectrum for Internet audiences making it an exciting place for brands to engage with their consumers.”

Commenting on this partnership, Rachna Kanwar, Head of Digital Media & New Business, Radio City 91.1 FM, said, “This is a strategic move for Radio City. With over 17 million unique visitors per month, Sify.com is one of the leading horizontal portals for information, communication and entertainment among Indians worldwide. Radio City was the first Indian radio station to launch a multi-genre Indian web radio, and now through this partnership, we hope to monumentally increase our listener base among Indian netizens globally. The premise of cross-channel navigation among the visitors of Sify.com is very promising.”

The content broadcast on Radio on Sify will be different from the terrestrial programming of Radio City 91.1 FM. Some of the special features include:
 

  • Uninterrupted streaming: Visitors can listen to their favourite songs without any buffering at an Internet speed as low as even 128 Kbps.
     
  • Popular RJ’s: Visitors/ audience can select songs from a given list and dedicate it to friends/ loved ones. The RJ will announce the dedications during particular shows.
     
  • Facebook apps: Users can post their comments/ dedications via any mail id or their Facebook account. Comments/ dedications will also be posted to their Facebook walls.
     
  • Show Time: Show Time features the daywise list of all the shows.

 

Radio on Sify will now appear as a tab on the homepage in all Sify Mylife cybercafés and for all Sify broadband users. To listen to Radio on Sify on can log on to www.sify.com/radio

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.