SFM is launching its Pune station on July 22 through its subsidiary South Asia FM. With this launch, SFM will complete its foray in Maharashtra, where it has a significant presence.
On how SFM Pune would be different from its competitors Nisha Narayanan, Project Head, SFM, said, “We are a highly interactive station and will be playing a lot of regional music, that is, Marathi. Our station in Pune would be high on sparklers and very, very local.”
She further said, “Our challenge as of now is to be part of Puneites’ lives and be a known station in Pune.”
SFM would be playing a mix of Marathi and Hindi music. The station plans to create awareness through a press conference, outdoor hoardings, print and television ads. Another way of making its impact felt in Pune, would be gifting gold and silver coins to listeners, who would tune in to SFM and participate in the various contests.
In terms of its target audience, Narayanan said, “Our target audience are the masses, and they are anybody who feels young at heart.”
After the launch of its Pune station, SFM now heading East with launches slated in Siliguri, Aizawl and Gangtok.
SFM is already operational in Chennai, Coimbatore, Tirunelveli, Visakhapatnam, Bangalore, Hyderabad, Jaipur, Bhubaneswar, Tirupati, Madurai, Tuticorin, Lucknow, Bhopal, Pondicherry, Kozhikode, Indore, Vijayawada, Varanasi, Tiruchy, Rajahmundry, Kanpur, Thiruvananthapuram, Thrissur, Mangalore, Kannur, Allahabad, Jabalpur, Mysore, Guwahati, Jamshedpur, Nasik, Vadodara, Rajkot, Aurangabad, Ahmedabad, Warangal, Nagpur and Kochi.