Amid Diwali fervour S FM has announced the launch of its two new stations in Bhopal and Lucknow. Dilip Khilrani and Rishi Gandhi are the Station Heads for S FM Bhopal and Lucknow, respectively.
In Lucknow, the station’s RJs will offer latest Bollywood numbers in ‘sufiana’ qawwali style to add local flavour to the mix of superhit numbers. In Bhopal, folk singers will present songs in Maarwari and Bundelkhandi languages. Recognising the need for today’s interactive radio to also raise contemporary issues, S FM would also air programmes that deal with people’s day-to-day lives.
Calling itself a format FM radio, the channel has single and dual hour shows on-air. With a higher mix of musical properties, 75 per cent of its content is music or music related. The station’s theme, ‘Jhoomo Jamke Jhoomo’, stands for ‘Dance with Passion’.