Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Reporter’s Diary: Tuned in to the radio beat

07-July-2012
Font Size   16
Share
Reporter’s Diary: Tuned in to the radio beat

I don’t think I have listened to radio as much in my life as I am doing now. With the radio beat being allotted to me, I have started familiarising myself with all the FM stations on India.

And so far it has been an interesting journey of discovery, literally music to my ears. What had earlier seemed like endless banter of RJs, seemingly pointless and sometimes even irritating, now reveal an FM station’s identity. The music that different radio stations play in different time slots of the day also reveal their strategy to capture as many ‘ears’ as possible.

And I am also learning how big the stakes are involved in the radio business, that it is not all songs and RJ talk. Big brands are taking to the radio medium to increase their reach and the economics work out perfectly for them. While one would spend around Rs 50 lakh per ad in a medium like television, radio provides an even greater reach for as less as Rs 2,000.

I am currently working on a report on the ad rates in different FM radio stations, and it has opened my eyes to how big the business actually is.

All in all, I am now totally wired for sound, and loving every moment of it…

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by