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Reliance Communications, Radio Netherlands ink pact

Reliance Communications, Radio Netherlands ink pact

Author | exchange4media News Service | Friday, Feb 18,2011 7:34 AM

Reliance Communications, Radio Netherlands ink pact

Reliance Communications, India’s leading telecom service provider, on February 17, 2011 announced signing an agreement with Radio Netherlands Worldwide, an established player in news and entertainment broadcasting for over 60 years.

Under the agreement, R World, the next generation mobile portal accessible to over 125 million Reliance 3G, GSM and CDMA customers, would offer 24x7 live streaming of Radio Netherlands Worldwide and will showcase its RNW WAP news feed on RWorld, which includes regularly updated international news.

“News plays an important role in our day to day lives. Be it a college student, a young executive, a corporate chieftain or a small town entrepreneur; being in the know of what’s happening across the globe at push-of-a-button is essential for our customers irrespective of segments,” said Prashant Gokarn, 3G Head, Reliance Communications. “We are extremely delighted about our collaboration with Radio Netherlands Worldwide to offer live news to our 125 million customers at touch of a button on R World. We are focused to utilise every opportunity and technological advancements to offer enhanced value and benefits to our customers,” he added.

Jan Hoek, RNW’s Director General, commented, “I am very pleased with our entry into the Indian telecom space with one of the biggest telecom operators, Reliance. We are an important partner to its valuable subscriber base as a major value-added service. Interestingly, this is the first telecom company with which we have a partner relationship and we are looking forward to many more on a global basis along with advancements in technology.”

RNW is available on RWorld (News N TV) at a nominal browsing cost of 5 paise/10kb.

RNW and Reliance Communications celebrated their successful partnership during the GSMA Mobile World Congress on February 14-17, 2011 in Barcelona.

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