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rediff.com launches Rediff Radio on the net

06-March-2004
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rediff.com launches Rediff Radio on the net

Rediff.com (NASDAQ: REDF) announced the launch of Rediff Radio, a subscription based online service with a free seven day no-risk, no-obligation trial that offers the best in Indian music.

Targeted at the Indian American community in the United States, Rediff.com has leveraged its considerable expertise in entertainment content to offer listeners a unique bouquet of exclusive shows and on-demand genre-based music on Rediff Radio.

Music enthusiasts can now enjoy a range of Indian music and shows across two channels. Channel 1 - featuring exclusively produced RJ shows everyday, and Channel 2, the non-stop music library, with around 30 popular genres to choose from. Key features include unlimited access to both the channels, a dynamic library of songs, an ad-free environment, skip and rewind features and interactive programs and requests. All the songs are licensed and regulated by the Phonographic Performers Limited and the Indian Performing Rights Society.

On a technology front, Rediff Radio uses a dedicated network of caching servers worldwide that are deployed at several Points of Presence in the United States to ensure fast and reliable streaming and crystal clear audio quality. This also ensures that low bandwidth connections experience good streaming quality.

"Rediff Radio is a world-class service that gives Indians worldwide an opportunity to listen to the best in Indian music," says Ajit Balakrishnan, Chairman and CEO, Rediff.com. "We are committed to providing our growing base of 30 million users innovative and premium products like Rediff Radio to foster the growth of our online subscription base worldwide."

Channel 1 currently provides four hours of exclusive content everyday featuring the latest music from India. These include a variety of interactive programs - `Freeway', featuring the latest Indian music and buzz, 'Bollywood Rewind', the nostalgia show, 'Dance Bar', a compilation of the hottest dance tracks, 'Chart Masala' , the weekly Top 20 and lots more. 'Panix Station', the cricket show featuring Prem Panicker, is exclusively available on Rediff Radio.

Channel 2 offers one of the most exhaustive banks of music on the net, sorted into 30 popular categories that include Artist, Composer, Decade, Mood and more. Users can listen to genres like Indipop or Remix, popular artists and composers like AR Rahman, Kishore Kumar, Lata Mangeshkar and Asha Bhosle or style and mood based themes like romantic songs or 1980s music. Additional features include fresh play-list generation for every selection, non-duplication of songs, weekly addition of new songs, skip & rewind options and ad-free music. To make the service more interactive features like 'Request a song' and shows like 'Matchmaker' have been added.

Subscribers are offered a free 7-day no-risk trial and can opt to subscribe for both the channels for as little as $4.95 per month or $11.95 per quarter.

Rediff Radio is presently exploring opportunities to present regional music in Tamil, Telugu and other languages, as well as additional genres like classical and devotional music.

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