Red FM is celebrating its fifth birthday in style, marking the occasion with Paanch mein Paanch starting July 2. Special programming and marketing initiatives have been lined up in Mumbai.
Commenting on the occasion, Abraham Thomas, COO, Red FM, said, “It’s been a fantastic journey so far for Red FM. And we are only making it better for our listeners, clients and employees. We span our birthday celebration over five days so that we can recreate the birthday magic for all our listeners this monsoon.”
On-ground, the radio player reached multiplexes and malls with MP3 players, DVD players, mobile phones, ‘Free Shopping’ Pantaloon vouchers and Cinemax movie tickets at ‘The Red FM lounge’ to be given out as prizes to listeners who participate in the celebrations.
As part of the celebrations, the station officials also visited the offices of various publications to extend the revelry.