Red FM singing the song of good times

Red FM singing the song of good times

Author | exchange4media Mumbai Bureau | Monday, Jun 26,2006 7:27 AM

Red FM singing the song of good times

It has been quite a good season for Red FM. Going by the number of awards and nominations it has managed to bag at different award ceremonies, the FM station surely has reasons to celebrate.

At the recently held EMVIES 2006, Red FM bagged a Silver for ‘Best Media Marketer of the Year’ category, for its campaign ‘Bajaate Raho’. MPG, the agency of Red FM, bagged two Silvers, both for its work, ‘Awaaz Uthate Raho’, for the FM station, in the Best Media Innovation - Out of Home, and Best Media Innovation - Events categories.

Apart from EMVIES, Red FM also received a series of awards ranging from five AAAI Awards, one ABBY, one RAPA, one OAC and a nomination at the Cannes Lions 2006 as well as Promax.

Pleased with the performance, Abraham Thomas, COO, Red FM, said, “We are happy that the campaign worked and has brought in not only business gains but awards too. We wanted to differentiate and create a consistent brand identity. With this objective in mind we launched the ‘Bajaate Raho’ campaign, which has worked very well in our favour. The recent ILT & Aircheck figures prove the point. The success due to these changes has been unprecedented.”

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