Top Story


Home >> Media - Radio >> Article

Red FM roped in as associate sponsor for GoaFest

Font Size   16
Red FM roped in as associate sponsor for GoaFest

Red FM has tied up with the Advertising Agencies Association of India (AAAI) as the associate sponsor for GoaFest, which will be held on April 29-30, 2006. The FM station expects the event to be an ideal platform to uncover its credentials of being a refreshed and revamped station to the advertising fraternity.

GoaFest will feature an innovative and interactive ‘Red Radio Shack’, where the nomination for awards pertaining to radio category will be aired. Participants can also listen, request and dedicate songs through the FM station.

Abraham Thomas, COO, Red FM, said, “The new Red was launched as the ‘Station of Expression’, which has helped the brand to connect with the audience and create a differentiated positioning for itself in the space. The attitude – Bajaate Raho – can be seen in every new initiative of the station, including the GoaFest.”

Among the other ‘off-air’ initiatives lined up by the station, is ‘Baajate Raho on the Beach’, which will be held on April 30. Under this initiative, Red FM’s RJs Simran, Mallishka and Sachin will be hosting a party for the GoaFest participants on the beach, where prizes will be given away to the first 100 people who hit the dance floor. Apart from this, there will be a bumper prize for a couple, who will be flown to the UK for a special spa treat.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...