Red FM is all set to discover ‘Awaz Ki Duniya Ka Master-Blaster’ through the Red FM Bal RJ hunt. The talent show gives youngsters in the age group of 8 to 13 years an opportunity to wield the mike as a radio jockey. Registrations for the hunt have begun from November 22.
The talent hunt, which is open for all kids in Delhi, will be a mega on ground and on-air event from November 2005 till January 2006. Contestants can register themselves on air via SMS or directly at the audition venues.
Ten final contestants will get a chance to go on air, and in mid-January, one lucky child will get the chance to be on Red FM as its youngest and most precious RJ. Listeners will also get an opportunity to vote for their favourite contestants via phone calls and SMSes.
Elaborating on the talent hunt, Abraham Thomas, COO, Red FM, said, “We are delighted to announce The Red FM Bal RJ Hunt. A 360-degree campaign has been planned to support this mega on-ground and on-air event. Also, the show will be heavily interactive with the listeners voting for their very own little RJ through SMS. We are sure that the excess of talent in today’s youngsters will make this event a rip-roaring success.”
He further said that no TVCs had been planned for the event. “The on air teasers began recently. There will be online, on-ground and print support. All these activities will start by the end of this week. The activity is happening only in Delhi. We are doing a campaign in print, which broke on Friday. It will be two-month long activity in Delhi, and we would extend it to Mumbai and Kolkata in the future,” Thomas informed.