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RED FM Launches REDTRO 106.4 in Mumbai

25-July-2016
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RED FM Launches REDTRO 106.4 in Mumbai

Launched as the first radio station under the newly acquired Phase III licenses by the company,REDTRO is an ode to the golden days of the poster boys of 90s packed with today’s energy and modern irreverent attitude. All in all REDTRO is a tour back to the nineties which is sure to touch memories from those good old days.

Speaking on the sidelines of the launch party, Nisha Narayanan, COO, Red FM & REDTRO FM said, “We are very positive and confident about our new brand, REDTRO 106.Chaar, in Mumbai. Our extensive research has pointed out a definite need gap, which is the reason we have a very sharply defined product and a differentiated brand offering. In our mind, REDTRO 106.Chaar, is retro for the young adults. Not just the songs, but even the content is customized to what millennials want to listen, when it comes to retro. Our sound and range is aimed at and invoking a certain level of passion for our mature TG, aged between 30-45 years.

After some aggressive listener research and co-creation workshops with radio consumers, it was the music at the turn of this century that won, hands down. However, not totally diverting from the spirit of RED, we intend to take our legacy of creativity, innovation and entertainment forward; yet at the same time, breaking the monotony of FM Radio. We are putting our words immediately into action by getting on board Cyrus Broacha, who will bring his quirky style on-air with us. More such initiatives should create top-of-mind associations with our listeners, over the next few years.

From the ‘senti’ nostalgia to ‘shandaar’ superhits, REDTRO 106.Chaar is all geared up to recharge the Mumbai air-waves. We are now asking Mumbaikars to ‘PhirBajao’ and play the songs our generations grew up to in the 90’s. Beyond simply tune-in, we also want our listeners to use this platform to voice their opinions a very sarcastic, yet relevant manner. In fewer words, keeping with the spirit of maximum city, REDTRO 106.Chaar plays the ‘dhansoowaale gaane’ and not just the ‘aansoswaale gaane’. That’s because we are the ‘Aaj Ke Zamaane Ka Retro’!”

REDTRO 106.4 has designed a big-bang, 360 degree campaign to amplify the buzz around its latest launch to engage deeper with the listeners and establish what REDTRO has to offer. Mumbai listeners will witness a host of on air and on ground excitement as the brand unfolds all the consumer engagement activities in store for the coming months.

REDTRO 106.Chaar combines a generous helping of super-hit retro music from the 90s era, along with a dollop of engaging and clutter-breaking content and programming with a dash of ingenious and unimaginably quirky on-air talent.  With this perfect recipe for contemporary retro music, REDTRO 106.Chaar appeals to the mature yet young at heart listeners who are looking for an easy escape from the daily mundane life.

Having debuted on Mumbai’s air-waves on 22nd June’16, the REDTRO team decided to celebrate the launch with the signing on of Cyrus Broacha, as an RJ for ‘Cyrusnaama’ – a show that combines the spirit of 90s and the flavor of today. The station announced the coming on board of Cyrus and other RJs – RJ Saurabh, RJ Pritam, RJ Palak, RJ Sudarshan – along with an interesting programming line-up.

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