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Red FM Kolkata seeks greater listener connect with Smart RJ Hunt

Red FM Kolkata seeks greater listener connect with Smart RJ Hunt

Author | exchange4media Kolkata Bureau | Wednesday, Dec 06,2006 8:32 AM

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Red FM Kolkata seeks greater listener connect with Smart RJ Hunt

Red FM Kolkata has embarked on a ‘Smart RJ Hunt’, an initiative to connect with its listeners. The contest is being organised in three phases. The first phase involves a residential complex based screening process via SMS, wherein residents of any housing complex which sends in the maximum SMS entries would be eligible to participate. Twenty-one participants will be selected after the screening process.

In the second phase, four people would go on-air every day on the evening drive show where they would be tested by the RJ. This phase would continue for five days and five finalists would be chosen from among the 21 participants. The names of these five finalists would be announced in the second week of January 2007.

The last and the final phase will culminate in a grand finale at the City Centre, where there would be a live remix performance by the Red FM RJs. The five finalists would go through three rounds, which would be judged by Jimmy Tangree, Station Head, Red FM Kolkata and a celebrity. The winner would get a trophy, a Red FM Smart Certificate and a chance to co-host a show on the FM channel.

Said Tangree, “The whole episode will be handled very professionally and we are taking this initiative to give the basic idea of RJing to our listeners, making them more aware of what exactly radio jockeying is all about. There’s a lot of talent out there and we are reaching out to them at the ground level.”

Tags: e4m

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