Red FM, one of the premier music stations of Kolkata created a history of sorts on Saturday (May 14) by beaming live an entire programme from a bustling multiplex, Inox.
'Paisa Vasool' - an evening of 'Asli Masti' went on the air live between 4:30 pm and 6:30 pm on 93.5 Red FM, anchored by popular RJs Siddharth and Rehan. The sixth floor lobby of Inox was in fact converted into a live interactive studio.
Those walking into the popular multiplex to catch a Saturday evening film were in for a pleasant surprise as they got a chance to interact with their favourite RJs as well as opportunities to participate in a number of contests and fun games with a host of exciting prizes to be won. The Sharukh Khan-Kajol blockbuster 'Dilwale Dulhaniya Le Jaayenge,' currently enjoying a re-run at the multiplex in its whooping 500th week, was also sought to be promoted through the programme.
Participation of celebrities like designer Sharbari Dutta and film and television personalities such as Piyu Sarkar, June Maliah and Arjun Chakrabarty added further colour to the Red FM show.
"It was a novel idea that gave the public an exposure to live broadcasting and a chance to see in action their favourite RJs who they have thus far only heard, " was how Sharbari Dutta described the initiative.