Red FM has embarked on a massive activity, christened ‘Red FM’s Morning No. 1’, to support the morning shows on the FM station. In keeping with what seems the recent way of working in the space, Red FM’s marketing initiatives have been significant in nature and this one is in the same vein.
The shows that get attention in the new campaign include Red FM Mumbai’s breakfast show ‘Malishka; Ab Malishka akkha Mumbai ko nachaegi’, which will now come in a new package filled with new features and prizes. There are a lot of vignettes designed here, some of which are, ‘Shendi’, ‘Ghanti Bajegi’ – Red FM comes to your home, and ‘SexxxEncounters’ – The Battle of the Sexes.
Abraham Thomas, COO, Red FM, said, “After the stupendous growth last year, Red FM is now going one step further to brand and establish Morning No. 1 as the number one morning show in Mumbai. ‘Bajaate Raho’ is a state of mind, an attitude that Malishka represents both in spirit by making Mumbai dance to her tunes and in action by playing out only ‘Superhit Music’.
The new campaign, which broke on July 18, 2006, features on major hoardings and bus backs all over town, and will be coupled with print as well as a host of on-ground activations. We have seen some of these innovations wining various awards as well in the past.
“Appreciation from our listeners is also very evident, going by our record of being the fastest growing station. Watch out for more action from Red FM,” said Thomas.