Red FM has struck a deal with T Series and has acquired the music rights to play latest popular songs from T-Series stable like Dus, Paheli, Maine Pyar Kyo Kiya, Chanda Ki Doli, Yakeen, and Lucky, among others.
On the commercial agreement, Abraham Thomas, COO, Red FM, said, “Red FM will be paying a royalty to T-Series. The songs from the stable will not be played on other stations until and unless they sign a deal with T-Series.”
Thomas further said that with this tie-up, the radio station was providing a wider range of music to its listeners, standing by the brand promise of great music.
On the second phase of radio privatisation, he said, “We are happy with the government’s announcement, although we hope that the implementation would be sooner. There are still some concerns like FDI being capped at 20 per cent. We hope that the government would extend the limit to that of print, which is 26 per cent.”
With the implementation of the new policies, there would be positive changes, felt Thomas. “Firstly, you will have new genres, new segments opening up. Especially because until now, everything was provided to everybody, but with this policy, some space would be vacated and the players would have well-defined space. Secondly, the medium can be customised for the advertisers. The medium has not really been exploited and with this, there would be far more interesting ways of reaching out to advertisers.”
On the context of the tie-up between Red FM and T-Series, Mukesh Desai, CEO, T-Series, said, “With this alliance, music lovers will be able to catch up with the latest music from the repertoire of T-Series.” The new songs that would be added to the Red FM library include, songs from Paheli, Dus, Maine Pyar Kyon Kiya, Yakeen, Bachke Rehna Re Baba, Lucky, Mujhse Shaadi Karogi, Main Hoon Na, Hum Dil De Chuke Sanam, evergreen hits like Tere Naam, Aashiqui, Dil Hai Ke Manta Nahin, and Sonu Nigam’s Chanda Ki Doli, among others.