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RED FM gears for Cricket World Cup

RED FM gears for Cricket World Cup

Author | exchange4media Mumbai Bureau | Wednesday, Mar 14,2007 9:43 AM

RED FM gears for Cricket World Cup

With the Cricket World Cup commencing, every radio station has lined up cricket programming for its listeners. Where much has already been seen from the likes of Big FM and Radio One, RED FM too has a few plans. The station has roped in cricketers Ajay Jadeja and Vinod Kambli along with Mandira Bedi to form an expert panel on the channel. The channel also intends to have interviews of the cricketers from 1983 Indian Cricket Team to relive the moments.

Speaking about the World Cup on the station, Abraham Thomas, COO, RED FM said, “We will be upping the entertainment quotient this cricket season with the addition of Mandira and Kambli to our expert panel. They join Jadeja our veteran cricket expert with their own brand of fun. We have also planned a lot of listener engagement with some great content and a very comprehensive coverage of the World Cup.”

RED FM has also announced ‘Radio cricket’ – a cricket game show to be played on the radio. RED FM will also be presenting the CEAT India Cricket Rating where interesting on-air snippets on the ratings will be mentioned and listeners will get a chance to predict The Best Cricketer at the end of each week to win a DVD player every week in each city.

Some of the special segments surrounding the World Cup include Aila! Pehchan Kaun, Raftaar Joshi, Match Box, Match Udi Baba and Bookie. The channel has also lined up listener interactions with shows like Commentary Contest on One Two Ka Four where RJ Neel will ask listeners to try their hands at live commentary.

Tags: e4m

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