Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Red FM brings ‘Red Mike’ to Kolkata

21-June-2008
Font Size   16
Share
Red FM brings ‘Red Mike’ to Kolkata

Red FM listeners in Kolkata will now have the RED Mike to voice their opinion on various issues and request for songs too. This is an extension of the Bajate Raho initiative. The Red Mike Express (tableau) will move across the city and will have live shows thrice a week. There will a lot of on ground activities along with exciting prizes.

Abraham Thomas, COO, Red FM, said, "The Red Mike empowers listeners to decide what they want to hear on the station. It is the first attempt by a radio station towards creating listener generated content, through true interactivity which actually goes beyond SMS and telephones, and results in the brand being embedded in the listeners’ minds.”

Added Jimmy Tangree, Station Head, Red FM Kolkata, “Bajaate Raho stands for superhit music and raising relevant issues that affect people on a daily basis. Staying true to the local flavor of the city, Red FM has emerged as the station for expression, constantly ‘bajaaoing’ issues that affect the common man. With the launch of Red Mike we extend the same attitude by placing the power to ‘bajaao’ in the listener's hands.”

Thomas further said, “The Red Mike campaign was hugely successful in Mumbai, and its success was reflected in the numerous accolades we won at recent radio awards. We want to extend the same experience to listeners in Kolkata.”

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education