Red FM Kolkata and Aircel have embarked on a corporate social responsibility drive to make life easier for Kolkatans this monsoon. The month-long drive was inaugurated on July 7 by the Mayor of Kolkata, Bikash Ranjan Bhattacharya. As part of this initiative, umbrellas are being provided at different bus stops in the city. Moreover, special vans and buses have been put into service to help stranded commuters.
Huge umbrellas with Red FM branding are being kept at different bus stands and ushers from Aircel are assisting women and children in boarding and alighting from buses. Special ‘Monsoon Express’ vans and buses are picking up and dropping people stranded at different places due to heavy rains or water logging.
There are on-air initiatives that prompt cleanliness and safe driving during the rains, as also give tips on monsoon related issues.
Commenting on the initiative, Jimmy Tangree, Station Head, Red FM Kolkata, said, “Kolkata faces the same difficulties every year during monsoons, and floods are a common phenomenon. Our city becomes paralysed due to heavy rains and Kolkatans are mentally preparing themselves to face the worse. This time, we at Red FM decided to drive action and bring attention to the situation at hand. With our initiatives, we hope to make the authorities take notice of the plight of Kolkatians.”
Red FM has been bringing several social issues to the forefront through its ‘Bajaate Raho’ programme. Recently, the ‘Red Mike’ initiative was launched, wherein listeners were given the chance to air their views about various issues that irked them.