Red FM (Digital Radio Broadcasting - Mumbai) swept the fourth Indian Excellence in Radio Awards with a total 11 awards, including ‘Best FM Station’ Award. The Indian Excellence in Radio Awards were given away at a ceremony in Mumbai on May 27, 2009. A total 28 awards were given in 13 categories.
Besides the Best FM station Award, Red FM also won a Gold for the ‘Best Breakfast Programme (Hindi); RJ of the Year (Hindi); and Best Radio Promo - In House (Hindi), among others.
Second in the awards tally was Radio Mirchi, which bagged eight awards, followed by Big FM with six awards. Radio Mirchi won RJ of the Year (Gujarati), besides Best Radio Promo - In House award in Tamil, Gujarati and Bengali markets. Big FM won RJ of the Year in Tamil, Kannada and Telugu markets. Radio City won the ‘Best Radio Promo - In House (Telugu) Award.
Suryan FM Chennai won Gold for Best Breakfast Show (Tamil), Big FM won Gold for Best Breakfast Show (Telugu). Radio Mango also bagged an award.
The ‘Most Effective use of Radio in an ad Campaign’ was give to Mindshare Fulcrum- GroupM for ‘Close Up - Paas Aao Na’.