Red FM 93.5 is all set launch an innovative year-end round up programme for its listeners in Mumbai. The highlight of this year-end round up programme is the Razzies inspired ‘Bajaate Raho Awards’, which give the worst from the world of movies, music, Mumbai and cricket their due.
Some of the award categories include ‘Worst Dresser’, ‘Worst Movie’, ‘Worst Acting Performance’, ‘Worst Sporting Performance’, ‘Worst Incident in Mumbai’, etc. What’s more, listeners get a chance to tune in and vote for each category.
The Bajaate Raho RJs – Suresh Menon and Jose – are hosting the show, which went on air on December 26, 2005 and will continue till January 5, 2006 (daily from 7 am to 11 am).
That’s not all, the top 100 songs of 2005 will be played over a 10-day period, with 10 songs being played daily. In a bid to go interactive, Red FM RJs jocks will be on the prowl all over the city to catch people off-guard and conduct pranks on-air.
This year-end programme will be extensively promoted through a print and outdoor campaign.
Elaborating on the programme, Abraham Thomas, COO, Red FM, said, “It’s the perfect way to end a great year for Red FM. This year we have grown and how! We are the fastest growing radio station both with the listeners as well as with the advertisers. Air Check already shows Red to be the No. 1 station in Kolkata and the No. 2 station in Mumbai and Delhi in such a short span. The Bajaate Raho attitude is a big hit with our listeners and this attitude distinguishes us from amongst the crowd.”
Our typical marketing budget is usually 10 per cent of the topline spend