The Radio and TV Advertising Practitioners Association of India Ltd (RAPA), which honours outstanding creative work in the radio and television field, has attracted 1,000 entries (up 43 per cent from the 700 entries obtained last year) for the 33rd All India RAPA Awards for Excellence 2007.
Viresh Chaddha, Chairman, RAPA Awards committee, said, “We are happy to get a phenomenal increase of more than 43 per cent in the number of entries for the 33rd All India RAPA Awards for Excellence 2007. These Awards are one-of-a kind as they honour creative excellence in radio and television in all Indian languages, including Hindi and English. On the judging panel, we have several eminent luminaries from the media and entertainment field, many of whom are linguists. We are hopeful of getting quality entries that would raise the creative standards.”
There are a total of 63 awards, including nine awards in the Radio category in each language and six more for all languages combined. There are two awards in the Television advertising category in each language and nine awards in all languages combined. There are 11 awards in the Television Production category (serials/ music videos/telefilms, documentaries, etc.) in each language and 18 awards in all languages combined. There are seven special RAPA Awards for all round contribution to Radio/Television; outstanding voice performance; best performance on TV for male and female; campaign of the year on TV and on radio; and outstanding copywriter.
Every year, RAPA honours outstanding creative work in radio and television. The work eligible for nomination for the 33rd RAPA Awards has to be telecast/broadcast between January 1, 2007 and December 31, 2007. The telecast criterion is not applicable to documentaries. However, the work should be produced between January 1, 2007 and December 31, 2007. Work has to be produced in India.
The work can be in any of the following 17 Indian languages, including Assamese, Bangla, Dogri, English, Gujrati, Hindi, Kannada, Kashmiri, Konkani, Malayalam, Marathi, Nepali, Oriya, Punjabi, Tamil, Telugu and Urdu. In case of bilingual work, one must specify the primary language. If a spot has English and Hindi in it, then to consider it in English it should have more than 70 per cent of English content.
RAPA is one of India’s oldest associations of media professionals. It came into existence over on November 4, 1974, when like minded creative professionals in the radio and advertising fields got together to represent the industry. Initially, RAPA was confined to only radio advertising and television was included in the scope of the Awards in 1981.