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RAM Ratings: Radio Mirchi becomes no.2, Big FM retains top spot in Mumbai in week 37

27-September-2016
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RAM Ratings: Radio Mirchi becomes no.2, Big FM retains top spot in Mumbai in week 37

According to RAM Ratings for week 37 (4-10 September,2016) Radio Mirchi climbed two steps up to   acquire the second spot in the Mumbai market while Big FM continued to lead with improved market share. Fever FM, Radio Mirchi and Radio City acquired top spots in Delhi, Kolkata and Bangalore markets respectively.

Detailed report below

Mumbai

Big FM 92.7 continued to lead Mumbai with improved market share of 15.9 per cent than previous week’s 15.8 per cent and TSL of 5.33, higher than previous week’s 5.21. Radio Mirchi stepped up to acquire the second spot in week 37 with 14.2 per cent market share and 4.21 TSL. The radio station was at no.4 with 13.1 per cent market share and 3.53 TSL. Fever FM  slipped to third spot with 14.2 per cent market share and 5.52 TSL, which were 14.5 per cent and 6.01 TSL in week 36. Radio City stood at no.4 in week 37 with 13.8 per cent market share and 4.44 TSL.The radio station had 14 per cent market share and 4.22 TSL in week 36. Red FM stayed at no.5 with 11.6 per cent market share, less than previous week’s 11.7 per cent and 3.57 TSL, also less than week 36’s 3.59 TSL.

Delhi

Fever FM maintained its lead in the Delhi market with a hike in the market share. The radio station that had 17.6 per cent market share and 5. in week 36 got 18.2 per cent market share in week 37. But the station saw a dip in the TSL from 5.25 TSL in week 36 to 4.58 TSL in week 37. Radio City remained at no.3 in Delhi market. The radio station got 10.8 per cent market share and 3.24 TSL which were 10 per cent and 3.11 TSL in week 35. Radio Nasha  stayed at no.4 with 10.4 per cent market share and 3.54 TSL. The radio station had 9.9 per cent market share and 3.55 TSL in week 35. Red FM with  improved market share of 10.1 per cent and  decreased TSL of 2.59 stood at no.5.

Kolkata

Radio Mirchi remained to be the most heard radio station of Kolkata though it saw a dip in the market share from 20.4 per cent in week 36 to 20.3 per cent in week 37. But, it fetched improved TSL of 4.37 than previous week’s 4.35 TSL. Big FM got  15.8 per cent market share, less than previous week’s 15.9 per cent and 4.52 TSL, also less than previous week’s  5.19 TSL. Fever FM with 14.7 per cent market share and 5.3 TSL stood at no.3. The radio station had  15 per cent market share and 5.21 TSL in week 36. Oye! FM, at no.4, garnered improved market share of 11.2 per cent than previous week’s 10.6 per cent and 3.54 TSL, higher than week 36’s 3.44 TSL. Red FM with 9.3 per cent market share and 3.09 TSL remained at no.5. The radio station had 9.2 per cent market share and 3.07 TSL in week 36.

Bangalore

Radio City with better market share and TSL than week 36 held on to the top spot in week 37. The radio station fetched 23.9 per cent market share and 10.08 TSL with respect to previous week’s 23.4 per cent market share and 9.55 TSL. Big FM garnered 19.8 per cent market share, less than previous week’s 20.1 per cent market share and 7.14 TSL, also less than previous week’s 7.34 TSL and remained at no.2. Radio Mirchi with 18.3 per cent market share, more than previous week’s 17.8 per cent and 7.23 TSL, also higher than previous week’s  7.01 TSL stood at no.3. Fever FM remained at no.4 with improved market share of 13.4 per cent than previous week’s 13 per cent and 7.44 TSL, also more than previous week’s 7.35 TSL. At no.5 stood Red FM with 5.9 per cenr market share and 3.5 TSL. The radio station had 5.7 per cent market share and 4.08 TSL in week 36.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.