Top Story

e4m_logo.png

Home >> Media - Radio >> Article

RAM Ratings: Radio City reclaims top spot in Mumbai, leads in Bangalore

21-July-2015
Font Size   16
Share
RAM Ratings: Radio City reclaims top spot in Mumbai, leads in Bangalore

Mumbai

Radio City took first spot in Mumbai with 17.8 per cent marketshare, closely followed by Big FM with 17.6 per cent market share. Radio Mirchi had a total share in the city of 14.1 per cent, followed by Fever FM with 13.3 per cent. Red Fm was next with 11.2 per cent market share.

Delhi

Fever FM continued to maintain its lead in Delhi with 17.9 per cent marketshare and a TSL of 4.44. This was followed by Radio Mirchi with 14 per cent market share and a TSL of 3.46. Big FM was third with 12.4 per cent market share and a TSL of 3.36. This was followed by Radio City with 12.1 per cent marketshare and a TSL of 3.35. RED FM had a marketshare of 10.4 per cent and a TSL of 3.04.

Kolkata

Radio Mirchi was once against the most listened radio station in the city with 19.3 per cent marketshare and a TSL of 4.32 per cent. Big FM was second with 15.3 per cent market share and a TSL of 4.51. This was followed by Fever FM with 11.1 per cent marketshare and a TSL of 4.28. Oye FM saw a 10.8 per cent marketshare and a TSL of 3.37.

Bangalore

Radio City saw a total market share of 22.7 per cent and a TSL of 8.52 followed by Big FM with 21.2 per cent marketshare and a TSL of 8.13. Radio Mirchi had a market share of 17.9 per cent and a TSL of 7.27. Fever FM had a market share of 11.9 per cent and a TSL of 7.04

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited