RAM Ratings: Radio City becomes the No.1 radio station in Mumbai in week 1, 2016
RAM Ratings for (27 December 2015 – 2 January 2016) of 2016 are out. Radio City replaced Big FM to acquire the No.1 spot in Mumbai. Fever FM continued its lead in Delhi and Radio City bounced back to the third spot after being on fourth in week 52. Radio Mirchi remained the top radio station, whereas, Big FM replaced Fever FM to be the second best channel in Kolkata. And in Bangalore, Radio City retained its top spot.
Big FM which has been leading the Mumbai market for weeks now was replaced by Radio City in the first week of 2016. Radio City saw a rise in the market share from 16.4 per cent to 17.7 per cent. The station had 5.45 TSL, also more than week 52’s 5.1. Big FM slipped down to the second spot with 17.5 per cent market share, less than week 52’s 18.4 per cent. It also saw a decline in TSL from 6.33 to 6.11. Fever FM continued to be at No.3 with 15.7 per cent market share and 7.08 TSL. The station had 14.5 per cent market share and 6.22 TSL in week 52. At No.4 stood Radio Mirchi with 11.7 per cent market share and 3.56 TSL. Red FM with 10.6 per cent market share and exactly the same TSL of 3.56 as Fever FM stood fifth.
Fever FM continued to draw maximum listeners in Delhi and had a market share of 19.3 per cent, marginally less than previous week’s 19.4 per cent. The channel fetched a TSL of 4.49, more than previous week’s 4.44. Radio Mirchi stood at No.2 with 14.7 per cent market share and 3.41 TSL. The channel had 14.8 per cent market share and 3.37 TSL in week 52. Radio City bounced back to the third spot in the Delhi market after being replaced by Big FM in week 52. The radio station garnered 12.5 per cent market share, more than week 52’s 11.2 per cent and 3.43 TSL, also more than 3.19 the previous week. At No.4 stood Big FM which saw a fall in both market share and TSL. The market share came down to 11.4 per cent from 11.8 per cent and the TSL declined from 3.39 to 3.25. Red FM continued to be at No.5 with 10.1 per cent market share and 2.52 TSL. The radio station had 11.1 per cent market share and 4.14 TSL.
Radio Mirchi continued to rule Kolkata with 19.8 per cent market share and 4.34TSL which was 19.6 per cent and 4.4 in week 52. Big FM replaced Fever FM to acquire the second spot in Kolkata. The channel garnered 14.5 per cent market share and 4.55 TSL. The radio station saw a rise in the market share from 14.3 per cent and decline in TSL from 5.11. Fever FM garnered 14.3 per cent market share and 5.29 TSL. The radio station saw a decline in the market share from 14.5 per cent but experienced a rise in TSL from 5.21.
Radio City retained the top spot in Bangalore in week 1 of 2016 also. The radio station garnered 23.7 per cent market share and 10.1 TSL. The radio station had 22.5 per cent market share and 10.11 TSL in week 52. Big FM remained at No.2 with 21.4 per cent market share, marginally higher than week 52’s 21.3 per cent and 8.35 TSL, also higher than previous week’s 8.16 TSL. At No.3 stood Radio Mirchi with 16.5 per cent market share, less than previous week’s 16.7 per cent and 7.44 TSL, more than previous week’s 7.19 TSL. The fourth position was acquired by Fever FM which acquired 13.8 per cent market share and 9.09 TSL. The channel had 14 per cent market share and 8.48 TSL in week 52.
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