Top Story

e4m_logo.png

Home >> Media - Radio >> Article

RAM Ratings: Radio City Bangalore fetches highest market share in week 26

15-July-2016
Font Size   16
RAM Ratings: Radio City Bangalore fetches highest market share in week 26

In week 26 (19-25June, 2016), Big FM, Fever FM, Radio Mirchi and Radio City led the respective markets of Mumbai, Delhi, Kolkata and Bangalore. Radio City Bangalore fetched the highest market share among all the radio stations in all four markets.

Mumbai:

Big FM led the Mumbai market with 16.9 per cent market share and 5.44 TSL. Radio City stood at no.2 with 15.7 per cent market share and 5.21 TSL followed by Fever FM with 14.1 per cent market share and 6.41 TSL. Radio Mirchi fetched 12.5 per cent market share and 4.01 TSL and stood at no.4. Red FM stood at no.5 with 11.9 per cent market share and 3.56 TSL.

Delhi:

In the Delhi market, Fever FM stood at no.1 with 17.8 per cent market share and 5.01 TSL. Radio City garnered 12.3 per cent market share and 3.47 TSL to acquire the second position followed by Radio Mirchi which fetched 12 per cent market share and3.14 TSL. Radio Nasha stood at no.4 with 11.3 per cent market share and 4.37 TSL. The fifth spot was acquired by Big FM which garnered 9.4 market share and 3.08 TSL.

Kolkata:

Radio Mirchi fetched 20.2 per cent market share and 4.41 TSL to acquire the top spot in Kolkata market. Big FM garnered 16 per cent market share and 5.08 TSL and stood at no.2. The third spot was acquired by Fever FM with 14.8 per cent market share and 5.31 TSL. Oye FM stood at no.4 with 10.9 per cent market share and 4.11 TSL followed by Aamar FM at no.5 with 9.6 per cent market share and 3.44 TSL.

Bangalore:

Radio City garnered the highest market share among all the markets in week 26 of 24.1 per cent and stood at no.1 in Bangalore. The radio channel fetched 9.38 TL. Big FM stood at no.2 with 20.6 per cent market share and 8.01 TSL. Radio Mirchi acquired the third spot in Bangalore as it fetched 17.3 per cent market share and 7.35 TSL. Fever FM with 13.9 per cent market share and 8.15 TSL stood at no.4 followed by Red FM with 5.1 per cent market share and 3.58 TSL.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...