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RAM Ratings: Fever FM acquires second spot while Big FM leads in Mumbai in week 36

21-September-2016
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RAM Ratings: Fever FM acquires second spot while Big FM leads in Mumbai in week 36

According to RAM Ratings for week 36 (28 August-3 September,2016) Fever FM took a leap to the second spot from fourth in Mumbai while Big FM continued to lead. Radio City slipped to the third spot in Mumbai. Fever FM, Radio Mirchi and Radio City acquired top spots in Delhi, Kolkata and Bangalore markets respectively.

Mumbai

Big FM 92.7 continued to lead Mumbai with improved market share of 15.8 per cent and TSL of 5.21. The radio station had 14.7 per cent market share and 5.01 TSL in week 35. Fever FM took a leap to the second spot from fourth with 14.5 per cent market share, higher than previous week’s 13.6 per cent market share and 6.01 TSL, less than  previous week’s 6.16 TSL. As Fever FM acquired the second spot, Radio City slipped to third spot in week 36. The radio station fetched 14 per cent market share and 4.22 TSL, less than previous week’s 14.3 per cent market share and 4.31 TSL. Radio Mirchi slipped  to no.4 with 13.1 per cent market share and 3.53 TSL.  The radio station had better market share of 13.8 per cent and 4.22 TSL in week 35. Red FM stayed at no.5 with 11.7 per cent market share and 3.59 TSL which were 12 per cent market share and 4.04 TSL in week 35.

Delhi

Fever FM continued to be the favourite radio station in the Delhi market but it saw a  further dip in the market share with respect to week 35. The radio station,  which had 17.7 per cent market share in week 35, got 17.6 per cent in week 36 and 5.25 TSL, higher than week 35’s 5.21TSL. Radio Mirchi stood at no.2 and got  13.5 per cent market share, less than previous week’s 13.9 per cent  and 3.55 TSL, higher than week 35’s 3.5 TSL. Radio City remained at no.3 in Delhi market. The radio station got 10.8 per cent market share and 3.24 TSL which were 10 per cent and 3.11 TSL in week 35. Radio Nasha  stayed at no.4 with 10.4 per cent market share and 3.54 TSL. The radio station had 9.9 per cent market share and 3.55 TSL in week 35. Red FM with  improved market share of 10.1 per cent and  decreased TSL of 2.59 stood at no.5.

Kolkata

Radio Mirchi remained to be the most heard radio station of Kolkata with improved TSL of 4.35 in week 36 from 4.26 in week 35 though it saw a dip in the market share from  21 per cent  to 20.4 per cent. Big FM got 15.9 per cent market share, less than week 35’s 16.3 per cent market share and 5.19 TSL, more than week 35’s 5TSL and stayed at no.2. Fever FM with 15 per cent market share and 5.21 TSL stayed at no.3. The radio station had 15.4 per cent market share and 5.24 TSL in week 35.. Oye! FM, at no.4, garnered 10.6 per cent market share, less than week 35’s 10.7 and 3.44 TSL, more than previous week’s 3.43 TSL. Red FM with 9.2 per cent market share and 3.07 TSL stood at no.5 which were 9 per cent and 2.56 TSL in week 35. 

Bangalore

Radio City with better market share and TSL than week 35 held on to the top spot in week 36. The radio station fetched 23.4 per cent market share and 9.55 TSL with respect to 23.2 per cent market share and 9.47 TSL in week 35. Big FM garnered 20.1 per cent market share, less than week 35’s 20.7 per cent  and 7.34 TSL, also less than week 35’s 7.46 TSL and remained at no.2. Radio Mirchi with 17.8 per cent market share, more than previous week’s 17.5 per cent and  7.01 TSL also, less than previous week’s 7.17 TSL stood at no.3. Fever FM remained at no.4 with 13 per cent market share and 7.35 TSL. The radio station had 14.8 per cent market share and 8.3 TSL in week 35. And, at no.5 stood Red FM with improved market share of 5.7 per cent than week 35’s 5 per cent and 4.08 TSL, higher than previous week’s 4.04 TSL.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.