Top Story


Home >> Media - Radio >> Article

RAM Ratings: Big FM takes top spot in Mumbai; Radio Mirchi sees drop in market share in Kolkata

Font Size   16
RAM Ratings: Big FM takes top spot in Mumbai; Radio Mirchi sees drop in market share in Kolkata

The RAM ratings for Week 41 (October 04-October 10) are out with Big FM wining back the top spot from Radio City in Mumbai. Fever FM continued to lead in Delhi while Radio Mirchi took the first position in Kolkata. Radio City continued to stay on top in Bangalore.


Big FM is back in the top spot in Week 41 with 17.4 per cent market share and 5.48 TSL. This put Radio City with its 16.9 per cent market share and 5.16 TSL to second place. Fever FM continued at third spot with 1.9 per cent market share and 6.5 TSL. Radio Mirchi took up fourth place with 4.2 TSL and a rise of market share to 14.3 per cent from last week’s 13 per cent.


Fever FM took up first spot in Delhi with 19.6 per cent market share and 4.5 TSL. Radio Mirchi in was second spot took 14.3 per cent of the market share and TSL of 3.36. Big FM earned 3.59 TSL and market share of 12.7 per cent. Radio City FM stayed in fourth place with TSL 3.4 and market share of 3.4 TSL.


Radio Mirchi came first with market share of 19.5 per cent, a drop from last week’s 20.5 per cent. TSL was 4.28 for week 41. Big FM followed with 15.1 per cent and 4.59 TSL, a rise from last weeks numbers. Fever FM had TSL of 4.59 and market share of 13.7. Aamar FM came in fourth and took home 4.16 TSL and 10.3 per cent market share.


Radio City with market share of 22.7 per cent and TSL of 9.52, took first place in Bangalore. In second spot, Big FM had 21.5 per cent market share and 8.22 TSL. Radio Mirchi took third place with 16.9 per cent market share and 7.22 TSL. Fever came fourth with a hike in TSL from last week’s 7.41 to 8.18. Market share rose to 14.3 per cent from last week’s 13.6 per cent. 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...