Top Story

e4m_logo.png

Home >> Media - Radio >> Article

RAM Ratings: Big FM maintains top spot in Mumbai; climbs to second position in Delhi in week 33

31-August-2015
Font Size   16
RAM Ratings: Big FM maintains top spot in Mumbai; climbs to second position in Delhi in week 33

The RAM ratings for Week 33 (August 09-August 15) are out and Big FM maintains its number one position in the rankings in Mumbai. Fever FM is number one in Delhi while Radio Mirchi and Radio City continue their lead in Kolkata and Bangalore respectively.

Mumbai

With 18.2 per cent of the market share and TSL of 6.04, Big FM takes the top spot in Mumbai. In second place, Radio City took in 17.6 per cent of the market share and had TSL of 5.27. Fever FM had the highest TSL of 6.09. Radio Mirchi took fourth place with 12.9 per cent market share and TSL of 4.04.

Delhi

In top position, Fever FM took 19.3 per cent of the market share and TSL of 4.31. Big FM made a big leap forward from last week’s fourth position to second place with 13 per cent market share and 3.29 TSL. Radio City stayed in third position with market share of 12.5 per cent and 3.2 TSL. This week Radio Mirchi dropped to fourth rank with 12.4 per cent market share and 3.05 TSL.

Kolkata

In top spot, Radio Mirchi 19.3 per cent market share and TSL of 4.52. Big FM, in second place had 15.2 per cent market share and 5.01 TSL. Fever FM continued in third place with 13.3 per cent market share and 5.24 TSL.

Bangalore

Radio City remains in the top spot with 22.2 per cent market share and TSL of 9.31. Big FM had 20.9 per cent of the market share and 8.35 TSL. Radio Mirchi, with TSL of 7.52 had market share of 17.8 per cent. Fever FM in fourth place had market share of 12.6 per cent and 7.44 TSL.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...