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RAM Ratings: Big FM, Fever FM, Radio Mirchi & Radio City retain their No.1 positions in Mumbai, Delhi, Kolkata and Bangalore

05-January-2016
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RAM Ratings: Big FM, Fever FM, Radio Mirchi & Radio City retain their No.1 positions in Mumbai, Delhi, Kolkata and Bangalore

In RAM ratings for week 51 (13- 19 December, 2015), No change in the top positions of the radio channels were seen in any of the cities as Big FM, Fever FM, Radio Mirchi and Radio City retained their No.1 positions across the Mumbai, Delhi, Kolkata and Bangalore markets respectively.

Mumbai:

Big FM continued its lead in the Mumbai market with 18.3 per cent market share and 6.16 TSL. The radio station saw a rise in the markets share from 18.1 per cent last week, but saw a decline in the TSL which was 6.29 last week.  Radio City remained at No.2 and saw a rise in the market share from 17 per cent to 17.8 per cent. The TSL rose to 5.33 from 5.23 last week.  Fever FM with 15.4 per cent market share and the TSL of 6.3, highest among all the radio stations in Mumbai, stood third in week 51. The station had fetched 15 per cent market share and 6.55 TSL last week. At No.4 stood, Radio Mirchi with 12.8 per cent market share, more than last week’s 12.5 per cent and 4 TSL, less than last week’s 4.16 .

Delhi:

Fever FM continued to draw maximum listeners in Delhi and had market share of 19 per cent with 4.51 TSL. The station witnessed a slight decline in the market share and TSL from 19.2 per cent and 4.53 respectively. Radio Mirchi with 14 per cent market share, more than last week’s 13.9 and 3.28 TSL, less than last week’s 3.34, remained at No.2.  At No.3 stood Radio City with 12.7 per cent market share, more than last week’s 12.3 per cent and 3.44 TSL, more than last week’s 3.25. Big FM retained its fourth spot like last week with 11.7 per cent market share, less than last week’s 11.9 per cent and 3.34 TSL, less than last week’s 3.51. Red FM at No.5 garnered 10.4 per cent market share, less than last week’s 11.2 per cent. The station had 2.53 TSL, less than last week’s 3.51.

Kolkata:

Radio Mirchi with 19.4 per cent market share and 4.4 TSL acquired the top spot in Kolkata market.   The channel had 20 per cent market share and 4.47 TSL last week. Fever FM retained the second position with 14.8 per cent market share, more than last week’s  14.5 per cent, and 5.19 TSL, less than last week’s  5.33. Big FM with 14.3 per cent market share and 5.02 TSL stood third in the Kolkata market.

Bangalore:

Radio City grabbed the attention of maximum number of listeners in Bangalore. The radio station garnered 23.2 per cent market share, less than last week’s 23.8 per cent and 10.19 TSL, more than last week’s 10.01. Big FM remained at No.2 with 20.5 per cent market share and 8.21 TSL. The radio station had 21.6 per cent market share and 8.19 TSL.  At no.3 stood Radio Mirchi with 16.2 per cent market share, less than last week’s 16.7 per cent and 7.27 TSL, also less than last week’s 8.34. The fourth position was acquired by Fever FM which acquired 14 per cent market share and 8.44 TSL.

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