Top Story

e4m_logo.png

Home >> Media - Radio >> Article

RAM Ratings: Big FM continues to lead in Mumbai, Fever FM dominates in Delhi

17-August-2016
Font Size   16
Share
RAM Ratings: Big FM continues to lead in Mumbai, Fever FM dominates in Delhi

According to RAM Ratings of week 31 (24-30 July 16), Big FM was the leading FM station in the Mumbai market while Radio City featured at the second spot. The Delhi, Kolkata and Bangalore markets were led by Fever FM, Radio Mirchi and Radio City respectively.

In the Mumbai market, Big FM remained the most heard radio station with a market share of 14.8%, followed by Radio City with 14.5% market share and Fever FM with 14% market share, while the recently launched Radio Nasha took the sixth spot with 6.8% market share.

If we look at the RAM data for the Delhi market, Fever FM is the leading radio station with a market share of 17.2% followed by Radio Mirchi with 12.8% market share and Radio City with 10. 4% share. Big FM features at the fifth spot with 9.9% market share.

As far as the RAM data for Kolkata is concerned, Radio Mirchi commands an impressive 20.7% market share followed by Big FM with 15.7% market share and Fever FM with 13.3% market share. Radio One features at the seventh spot with just 7.7% market share.

Lastly, in the Bangalore market, Radio City dominates with 23.5% market share followed by Big FM with 19.8% market share and Radio Mirchi with 17.8% market share. Fever FM is at the fourth spot in Bangalore with 14.4% market share.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by