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RAM Ratings: Big FM stays on top in Mumbai, Radio Mirchi takes a leap to No.2 spot

23-May-2016
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RAM Ratings: Big FM  stays on top in Mumbai, Radio Mirchi takes a leap to No.2 spot

In week 19 (1-7,May 2016) of the RAM Ratings, Big FM remained the most heard radio station in the Mumbai market. The Delhi, Kolkata and Bangalore markets were led by Fever FM, Radio Mirchi and Radio City respectively

Mumbai:

In the Mumbai market, Big FM remained the most heard radio station in the Mumbai market as  it witnessed a rise in terms of market share from 17.9 per cent to 18 per cent and TSL from 6.14 in week 18 to 6.04 in week 19. Radio Mirchi took a leap to the second spot with 15.8 per cent market share and 4.34 TSL which were 14.2 per cent and 4.22 TSL in week 18. Radio City slipped to the third spot with 14.9 per cent market share and 5.01 TSL which were 17.1 per cent and 5.23 in week 18. Fever FM slipped to the fourth spot as it lost in terms of market share from 14.6 per cent in week 18 to 13 per cent in week 19 and in terms of TSL from 6.47 to 6.18. Red FM remained at No.5 with 11.8 per cent market share which were 12.5 per cent in week 18 and 4.01 TSL which were 4.16 TSL. 

Delhi:

Fever FM remained the most heard radio station. It garnered 18.9 per cent market share, more than previous week's18.5 per cent and 5.07 TSL also more than previous week's 4.44 TSL. Radio Mirchi remained at No.2 with 13.1 per cent market share and 3.1 TSL. which were12.8 per cent and 3.34 in week 18. Radio City stood at No.3 with 11.9 per cent market share 3.4 TSL. The radio station had 12.1 per cent market share and 3.29 TSL in week 18. Big FM stood at No.4 with 10.1 per cent market share and 3.13 TSL which were 10.3 per cent market share and 3.08 TSL in week 18. Radio Nasha stood at No.5  with 9.9 per cent market share and 3.39 TSL which were 9.8 per cent  and 3.22 in week 18. 

Kolkata:

In the Kolkata market, Radio Mirchi remained to be the most heard radio station with 20.2 per cent market share which were 19.1 per cent and 4.41 TSL which were 4.25 in week 18. Big FM remained at the second spot with 15.4 per cent market share and 4.41 TSL which were 15.7 per cent and 5.14 in the previous week. Fever FM at No.3 garnered 15.2 per cent market share and 5.2 TSL which were 15.5 per cent market share and 5.49 in the previous week. Oye! FM stayed at No.4 with 10.8 per cent market share, less than previous week's 11 per cent market share and 4.15 TSL, also less than previous week's 4.19 TSL. Red FM stood at No.5 replacing Aamar FM with 9.8 per cent market share and 3.16 TSL.

Bangalore:

The Bangalore market was led by Radio City with 23.1 per cent market share, less than previous week's 23.4 per cent market share and 10.04 TSL also less than previous week's 10.1 TSL. Big FM remained at No.2 with 19.1 per cent market share and 7.26 TSL. The radio station had 19.3 per cent market share and 8.16 TSL in week 18. Radio Mirchi, at No.3, fetched 18.9 per cent market share which were 18.3 per cent in week 18 and 8.1 TSL which were 8.23 in week 18. Fever FM with excatly the same market share of 14.7 per cent and 8.28 TSL stood at No.4. Red FM remained at No.5 with 5.2 per cent market share and 4.09 TSL.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.