According to data sourced from RAM subscribers for week 51 (December 14-20), Radio City maintained its lead in Mumbai and Bangalore. Despite reduction in marketshare, Fever FM and Radio Mirchi also managed to continue leading in Delhi and Kolkata respectively.
AIR’s FM stations lost out on market share this week with Oye! FM and Radio One once again regaining share. Radio City maintained a lead at the top with 19 per cent marketshare with BIG FM following with 18.3 per cent. There still remains a considerable gap between the top 5 stations in Mumbai and the ones that follow. For example, Red FM had 11.1 per cent share and was followed by Oye FM with just 3.2 per cent share.
In terms of programming ‘Suhana Safar with Anu Kapoor’s morning run showed the highest TARP with 3.9 per cent in the 12+ category and 5.3 per cent in the 25+ category. Among the night shows, another retro-based show; Radio City’s ‘Kal Bhi Aaj Bhi with RJ Gaurav’ had the highest rating with 4.2 per cent in the 25+ category.
Fever FM continued to lead in terms of share with 18.7 per cent share followed by Radio Mirchi 98.3 FM with 16.7 per cent. Hit 95 FM, which has operations only in Delhi, had 2.3 per cent marketshare, just below Radio One 94.3 FM, which had 2.8 per cent. Big FM and Radio City were others with double digit market share, showing 12 per cent and 11.4 per cent share respectively.
There doesn’t seem to be any clear favourite in terms of programming with Fever FM’s show “Full on Punjabi with RJ Avinash” and Radio Mirchi’s “Hi Delhi with RJ Rohit” the top two shows for the week hardly separated by a big difference on TARP.
Kolkata has always had a more fragmented market as compared to other metros and even this week was no different. Though Radio Mirchi (20.8 per cent), Big FM (15.9 per cent) and Radio one (11.1 per cent) were the top three in terms of share, smaller players like Friends FM, Power FM and Aamar FM also had respectable market share. For example, Aamar FM 106.2 (9.7 per cent) showed more market share than the likes of Red FM (9.2 per cent) and Fever FM (7.3 per cent).
The morning slot was dominated by Radio Mirchi, whose two shows “Kaali Kotha with RJ Jaganath” and “Breakfast Show with RJ Mir” showed the highest TARP (4.1 per cent and 3.6 per cent in the 25+ category). Big FM’s “Breakfast Show with RJ Khas Koushik” which runs on the same time slot as “Breakfast Show with RJ Mir” (7-11 am) was the third highest rated with 3.7 per cent in the 25+ category and 2.9 per cent in the 12+ category (RJ Mir’s show had a TARP of 3.2 per cent in the 12+ category).
Radio City and Big FM’s rivalry was once again apparent with Radio City taking top spot with 23.2 per cent share, closely followed by Big FM at 22.5 per cent. Radio Mirchi at 17.5 per cent and Fever FM at 11.6 per cent were others with notable market share. Meanwhile, Radio Indigo was the 7th highest in terms of market share with 1.8 per cent share.
Big FM’s morning show “Big Coffee with RJ Shruti” was the top performer with TARP iof 6.3 per cent in the 12+ category. This was followed by Radio City’s morning show “City Mathu with RJ rachna” with TARP of 5.2 per cent. In fact, 6 of the top 10 shows were from the morning slot with just one (Fever FM’s Fever Flashback) of the late night slot.