Top Story

e4m_logo.png

Home >> Media - Radio >> Article

RAM Ratings Week 40: Radio City takes the lead in Mumbai with Big FM @second spot

19-October-2015
Font Size   16
RAM Ratings Week 40: Radio City takes the lead in Mumbai with Big FM @second spot

The RAM ratings for Week 40 (September 27-October 03) are out with Radio City climbing to first place in Mumbai. Big FM was pushed to second place. Fever FM led the rankings in Delhi while in Kolkata, Radio Mirchi took top spot. In Bangalore, Radio City continued to stay in first place.

Mumbai

Radio City takes over top spot in Mumbai with market share of 17.8 per cent and TSL of 5.3. This pushed Big FM to second place with market share of 17.5 market share and higher TSL of 6.01. Fever FM in third place brought in a higher TSL of 6.23 along with market share of 14.7 per cent. Radio Mirchi took up fourth place with 4.1 TSL and 13 per cent market share.

Delhi

Fever FM stayed in first place in Delhi with 19.8 per cent market share and 4.59 TSL. Radio Mirchi in second spot took home 14.1 per cent of the market share and TSL of 3.36. In third place, Radio City earned 3.39 TSL and market share of 11.7 per cent. Big FM stayed in fourth place with TSL 3.47. It noted a drop in market share from last week’s 12.5 per cent to this week’s 11.5 per cent.

Kolkata

With 20.5 per cent market share and 4.43 TSL, Radio Mirchi was in the top spot. Big FM followed with 14.4 per cent and 4.47 TSL. In third place Fever FM took home TSL of 4.43 and market share of 13.3. Oye FM came in fourth with 3.53 TSL and 10.6 per cent market share.

Bangalore

In first place, Radio City had market share of 22.3 per cent and TSL of 9.49. In second place, Big FM had 21.3 per cent market share and 8.23 TSL. Radio Mirchi took third place with 17.1 per cent market share and 7.31 TSL. In fourth place, Fever had 7.41 TSL and 13.6 per cent market share. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video