Top Story

e4m_logo.png

Home >> Media - Radio >> Article

RAM Ratings Week 37: Fever FM shows drop in market share; still leads in Delhi

30-September-2015
Font Size   16
RAM Ratings Week 37: Fever FM shows drop in market share; still leads in Delhi

The RAM ratings for Week 37 (September 06-September 12) are out and there seems to be an overall decline in the numbers. Still, there has been no shift in positions with Big FM ruling in Mumbai and Fever FM in Delhi. In Bangalore and Kolkata, Radio City and Radio Mirchi continue to lead respectively.

Mumbai

Big FM continues in top spot in Mumbai but has seen a minor drop in market share from last week’s 17.9 per cent and TSL of 6.11 to this week’s 17.6 per cent and TSL of 5.5. Radio City followed second with market share of 17 per cent and TSL of 5.18. Fever FM in third spot took home 6.17 TSL and 14.2 per cent market share. Radio Mirchi came in fourth with 13.1 per cent market share and 4.09 TSL.

Delhi

In the capital, Fever FM’s market share dropped to 19.8 per cent from last week’s 20.7 per cent. TSL of Fever was 4.45 in week 37. Radio Mirchi continued in second spot with 13.2 per cent of the market share and TSL of 3.3. Big FM brought in TSL of 3.58 and market share of 12.8 per cent. Radio City in fourth place garnered 11.5 per cent of the market share and 3.47 TSL.

Kolkata

Radio Mirchi’s market share for week 37 was 18.9 per cent with TSL of 4.4. Big FM in second spot had 15.1 per cent of the market share and TSL of 5. In third place, Fever FM showed a higher TSL of 5.19 along with market share of 13.6. Oye FM followed with 11.2 per cent market share and 4.14 TSL

Bangalore

There was a rise in ratings in Bangalore, with Radio City taking home 22.2 per cent of the market share and 9.35 TSL. Big FM came in second with market share of 20.2 per cent and TSL of 8.02. Radio Mirchi also saw a decrease in ratings from last week’s 17.03 per cent market share and TSL of 8.8 to this week’s 16.6 per cent market share and 7.47 TSL. Fever FM came in fourth with market share of 13.4 per cent and TSL of 8.08.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...