According to data sourced from RAM subscribers for week 50 (December 7-13), Radio City and Big FM continued their battle for top spot in Mumbai and Bangalore, though the former maintained its lead. Despite reduction in marketshare, Fever FM and Radio Mirchi also managed to continue leading in Delhi and Kolkata respectively. The data shows that there was not any significant movement in terms of top operators in the cities.
Radio City saw a slight decrease in its market share as it maintained top spot in the city. For Week 50, Radio City’s total marketshare was 19per cent, marginally lower than 19.5per cent share in the previous week. At second spot came Big FM, which saw share of market increase to 18.1 per cent; a jump of 0.6 per cent over Week 49. Radio Mirchi, Fever FM and RED FM were the other stations with significant marketshare (14.2 per cent, 13.1 per cent and 11.3 per cent respectively). AIR FM2 Gold 100.7 saw its share fall from 11.8 per cent in Week 49 to 10 per cent while AIR FM Rainbow 107.1 saw a slight increase from 3.4 per cent to 3.9 per cent.
Fever continued to lead in Delhi, though it’s share fell from 19.7 per cent to 19 per cent. Radio Mirchi saw a 2.7 increase in per cent share to finish second with 16.6 per cent, while AIR FM2-Gold 106.4 was third with 15.1 per cent. Radio City (12.1 per cent) and Big FM (11.5 per cent) were the other stations with recorded double digit market share.
Radio Mirchi continued its strong performance in the city with 20.6 per cent of the total market though this was a 0.7 per cent drop over the previous week. The next closest competitor was BIG FM Kolkatta with 16.9 per cent share. Radio One 94.3 (9.9 per cent), Oye! 104.8 FM (9.6 per cent), Aamar FM 106.2 (9.6 per cent) and Red FM 93.5 (9.2 per cent) continued their close competition over from the previous week. Fever FM 104, with 8.5 per cent, and Friends FM 91.9, with 6.5 per cent, were the other notable operators.
Radio City and BIG FM were in close competition once more with 23.9 per cent and 21.1 per cent marketshare. Coming in at third was Radio Mirchi with 16.7 per cent share. Fever FM with 11.4 per cent share was another notable performed this week.