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RAM Ratings: Mumbai, Delhi & Kolkata markets led by Big FM, Fever FM & Radio Mirchi respectively in week 10

21-March-2016
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RAM Ratings:  Mumbai, Delhi & Kolkata markets  led by Big FM, Fever FM & Radio Mirchi respectively in week 10

In week 10 (February 28-March 5, 2016) of the RAM Ratings, Radio City, Bangalore fetched the highest market share of 24.4 per cent among all the radio stations across the four regions. The Mumbai, Delhi and Kolkata markets were led by Big FM, Fever FM and Radio Mirchi respectively in week 10.

Mumbai:

In the Mumbai market, Big FM continued to lead the Mumbai market with 18.4 per cent market share and 6.46 TSL. The radio station had 18.1 per cent market share and 6.24 TSL in week 9. Radio City with 16.1 per cent market share, like the previous week and 5.26 TSL which were 5.19 in the previous week. Fever FM with 14.5 per cent market share and 6.56 TSL stood at No.3 which were 13.9 per cent and 7.09 in week 9. Radio Mirchi at No.4 with 14.3 per cent market share and 4.18 TSL stood at No.4. The radio station had 13.2 per cent market share and 4.28 TSL in the week before. Red FM got 11.3 per cent market share which were 11 per cent in week 9 and 4.17 TSL which were 4.28.

Delhi:

Fever FM garnered 19.6 per cent market share and 4.56 TSL hence retained the top spot in the Delhi market. The radio station had 19.1 per cent market share and 4.48 TSL in week 9. Radio Mirchi garnered 13.9 per cent market share and 3.29 TSL. The radio station had 13.8 per cent market share and 3.31 TSL in the week before. Radio City with 11.8 per cent market share which were 11.9 per cent market share and 3.25 TSL and stood at No.3. The fourth spot was acquired Big FM which fetched 11.6 per cent market share and 3.28 TSL. The radio station had 11.8 per cent market share and 3.29 TSL in the previous week. Red FM stood at No.5 with 10.7 per cent market share and 3.04 TSL.

Kolkata:

In the Kolkata market, Radio Mirchi became the most heard radio station with 19.2 per cent market share and 4.31 TSL. The radio channel had 19 per cent market share and 4.38 TSL in the previous week. Big FM stood at No.2 with 15.5 per cent market share and 5.26 TSL which were 15.9 per cent market share and 5.25 TSL in week 9. Fever FM stood at No.3 with 15 per cent market share, less than previous week’s 15.5 per cent market share and 5.19 TSL, more than previous week’s 5.17 TSL. Whereas, Oye! FM stood at No.4 with 10.4 per cent market share and 3.54 TSL. Aamar TV stood at No.5 with 8.9 per cent market share and 3.48 TSL.

Bangalore:

The Bangalore market was led by Radio City with 24.4 per cent market share, marginally higher than previous week’s 24.3 per cent market share, highest among all the markets once again. The radio station fetched 10.29 TSL, also higher than previous week’s 10.1 TSL. At No.2 stood Big FM with 20.2 market share and 8.13 TSL. The radio station had 20.6 per cent market share and 8.07 TSL in the previous week. Radio Mirchi fetched 16.8 per cent market share and 7.41 TSL and stood at No.3. The radio channel had 16.6 per cent market share and 7.12 TSL in week 9. Fever FM with 14.3 market share, more than previous week’s 13.8 per cent market share and 8.26 TSL also more than previous week’s  8.23 TSL; acquired the fourth spot followed by Red FM with 5.4 per cent market share and 4.19 TSL.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.