Top Story

e4m_logo.png

Home >> Media - Radio >> Article

RAM Ratings : Big FM steps up to No.3 in Delhi, continues top spot in Mumbai

11-January-2016
Font Size   16
RAM Ratings : Big FM steps up to No.3 in Delhi, continues top spot in Mumbai

Big FM replaced Radio City to acquire the third spot in Delhi market. The top positions across all the four metro markets of Mumbai, Delhi, Kolkata and Bangalore remained unchanged as Big FM, Fever FM, Radio Mirchi and Radio City retained their No.1 ranks in respective markets according to RAM ratings for week 52 (20- 16 December, 2015).

Mumbai:

Big FM continued its lead in the Mumbai market with 18.4 per cent market share and 6.33 TSL. The channel saw a marginal rise in the market share and TSL from 18.3 per cent and 6.16 respectively in week 52. Radio City with 16.4 per cent market share and 5.1 TSL remained at No.2. The channel witnessed a decline in market share from 17.8 per cent and 5.33 TSL. Fever FM with 14.5 per cent market share and 6.22 TSL stood at No.3. The station had fetched 15.4 per cent market share and 6.3 TSL in week 51. At No.4 stood Radio Mirchi with 11.8 per cent market share and 4.01 TSL.

Delhi:

Fever FM continued to draw maximum listeners in Delhi and had a market share of 19.4 per cent, more than previous week’s 19 per cent and 4.44 TSL, less than previous week’s 4.51. Radio Mirchi with 14.8 per cent market share, more than last week’s 14 per cent and 3.37 TSL, also more than last week’s 3.28 TSL remained at No.2. Big FM replaced Radio City to acquire the third spot with 11.8 per cent market share which was 11.7 per cent last week and 3.39 TSL which was 3.34. Radio City with witnessed slipped down to the fourth spot as it saw a fall in the market share and TSL from 12.7 per cent and 3.44 TSL to 11.2 per cent and 3.19 TSL. Red FM continued to be on No.5 with 11.1 per cent market share and 4.14 TSL. The station saw a rise in both market share which was 10.4 per cent as well as TSL which was 2.53 in week 51.

Kolkata:

Radio Mirchi with 19.6 per cent market share and 4.29 TSL retained the top spot in Kolkata. The channel had 19.4 per cent market share and 4.4 TSL in week 51. Fever FM retained the second position with 14.5 Per cent market share, less than last week’s 14.8 per cent, and 5.21 TSL, more than last week’s 5.19. Big FM with 14.3 per cent market share and 5.11 TSL stood third in the Kolkata market.

Bangalore:

Radio City made the maximum number listeners glued to its station and stood at No.1 again with 22.5 per cent market share and 10.11 TSL. The radio station had 23.2 per cent market share and 10.19 TSL in week 51. Big FM remained at No.2 with 21.3 per cent market share, more than last week’s 20.5 per cent and 8.16 TSL, less than last week’s 8.21. At No.3 stood Radio Mirchi with 16.7 per cent market share, more than last week’s 16.2 per cent and 7.19 TSL, less than last week’s 7.27. The fourth position was acquired by Fever FM which acquired 14 per cent market share, exactly the same as last week and 8.48 TSL, more than last week’s 8.44 TSL.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video