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RAM Ratings : Big FM steps up to No.3 in Delhi, continues top spot in Mumbai

RAM Ratings : Big FM steps up to No.3 in Delhi, continues top spot in Mumbai

Author | exchange4media News Service | Monday, Jan 11,2016 8:02 AM

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RAM Ratings : Big FM steps up to No.3 in Delhi, continues top spot in Mumbai

Big FM replaced Radio City to acquire the third spot in Delhi market. The top positions across all the four metro markets of Mumbai, Delhi, Kolkata and Bangalore remained unchanged as Big FM, Fever FM, Radio Mirchi and Radio City retained their No.1 ranks in respective markets according to RAM ratings for week 52 (20- 16 December, 2015).

Mumbai:

Big FM continued its lead in the Mumbai market with 18.4 per cent market share and 6.33 TSL. The channel saw a marginal rise in the market share and TSL from 18.3 per cent and 6.16 respectively in week 52. Radio City with 16.4 per cent market share and 5.1 TSL remained at No.2. The channel witnessed a decline in market share from 17.8 per cent and 5.33 TSL. Fever FM with 14.5 per cent market share and 6.22 TSL stood at No.3. The station had fetched 15.4 per cent market share and 6.3 TSL in week 51. At No.4 stood Radio Mirchi with 11.8 per cent market share and 4.01 TSL.

Delhi:

Fever FM continued to draw maximum listeners in Delhi and had a market share of 19.4 per cent, more than previous week’s 19 per cent and 4.44 TSL, less than previous week’s 4.51. Radio Mirchi with 14.8 per cent market share, more than last week’s 14 per cent and 3.37 TSL, also more than last week’s 3.28 TSL remained at No.2. Big FM replaced Radio City to acquire the third spot with 11.8 per cent market share which was 11.7 per cent last week and 3.39 TSL which was 3.34. Radio City with witnessed slipped down to the fourth spot as it saw a fall in the market share and TSL from 12.7 per cent and 3.44 TSL to 11.2 per cent and 3.19 TSL. Red FM continued to be on No.5 with 11.1 per cent market share and 4.14 TSL. The station saw a rise in both market share which was 10.4 per cent as well as TSL which was 2.53 in week 51.

Kolkata:

Radio Mirchi with 19.6 per cent market share and 4.29 TSL retained the top spot in Kolkata. The channel had 19.4 per cent market share and 4.4 TSL in week 51. Fever FM retained the second position with 14.5 Per cent market share, less than last week’s 14.8 per cent, and 5.21 TSL, more than last week’s 5.19. Big FM with 14.3 per cent market share and 5.11 TSL stood third in the Kolkata market.

Bangalore:

Radio City made the maximum number listeners glued to its station and stood at No.1 again with 22.5 per cent market share and 10.11 TSL. The radio station had 23.2 per cent market share and 10.19 TSL in week 51. Big FM remained at No.2 with 21.3 per cent market share, more than last week’s 20.5 per cent and 8.16 TSL, less than last week’s 8.21. At No.3 stood Radio Mirchi with 16.7 per cent market share, more than last week’s 16.2 per cent and 7.19 TSL, less than last week’s 7.27. The fourth position was acquired by Fever FM which acquired 14 per cent market share, exactly the same as last week and 8.48 TSL, more than last week’s 8.44 TSL.

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