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RAM Ratings: Big FM, Fever FM continues to lead Mumbai, Delhi markets respectively in week 14

19-April-2016
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RAM Ratings:  Big FM, Fever FM continues to lead Mumbai, Delhi markets respectively in week 14

In week 13 (27 March- 2 April, 2016) of the RAM Ratings, Big FM remained the most heard radio station in the Mumbai market. The Delhi, Kolkata and Bangalore markets were led by Fever FM, Radio Mirchi and Radio City respectively.

Mumbai:

In the Mumbai market, Big FM remained the most heard radio station in the Mumbai market with 18.8 per cent market share, more than previous week’s 18.4 per cent and 6.33 TSL, less than previous week’s 6.38. Radio City stood at No.2 with 16.5 per cent market share and 5.22 TSL which were 16.7 per cent and 5.1 in week 13. Fever FM stayed at No.3 with 14 per cent market share, a little less than previous week’s 14.1 per cent market share and 7 TSL, more than previous week’s 6.28. Radio Mirchi garnered 13.5 per cent market share, less than previous week’s 13.8 per cent and 4.17 TSL, more than previous week’s 4.13 TSL and remained at No. 4. Red FM got 11.3 per cent market share, more than previous week’s 10.4 per cent market share and 4.09 TSL, also more than week 13’s 3.39 TSL and stayed at No. 5.

Delhi:

Fever FM lost both terms of market share and TSL but managed to remain the most heard radio station. It garnered 18.8 per cent market share, less than previous week’s 20.5 per cent and 4.34 TSL, also less than previous week’s 4.53 TSL. Radio Mirchi garnered 12.9 per cent market share and 3.19 TSL and stayed at No.2. The radio station had 12.7 per cent market share and 3.06 TSL in week 13. The fight between Big FM and Radio City continues as the latter has replaced the former to acquire the third spot which was just the opposite in week 13. Radio City garnered 12 per cent market share, less than previous week’s 12.1 per cent and 3.25 TSL also less than previous week’s 3.26.  Big FM stepped down to the fourth spot with 11.9 per cent market share and 3.15 TSL which were 12.5 per cent and 3.31 in week 13. Red FM stood at No.5 with market share of 11.2 per cent and 3.04 TSL.

Kolkata:

In the Kolkata market, Radio Mirchi remained to be the most heard radio station with 18.6 per cent market share and 4.15 TSL. The radio station had 19.2 per cent market share and 4.34 TSL in week 13. Big FM replaced Fever FM to acquire the second spot. The radio station which had 15.1 per cent market share and 4.56 TSL garnered higher market share and TSL of 16 per cent and 5.26 respectively.   Fever FM at No.3 garnered 14.7 per cent market share which were 15.4 per cent and 5.33 TSL which were 5.59 in week 13.  Oye! FM stood at No.4 with 10.2 per cent market share, higher than previous week’s 10 per cent, and 3.45 TSL also more than previous week’s 3.37 TSL. Red FM stood at No.5 with 9.1 per cent market share and 3.08 TSL.

Bangalore:

The Bangalore market was led by Radio City with 23.7 per cent market share, less than previous week’s 24.2 per cent and 10.12 TSL, more than previous week’s 10.08 TSL.  At No.2 stood Big FM with 19.9 per cent market share, more than previous week’s 18.8 per cent and 8.11 TSL, more than previous week’s 7.37 . Radio Mirchi fetched 17.2 per cent market share and 7.34 TSL and stayed at No.3. The radio station had 17.4 per cent market share and 7.28 TSL in week 13. Fever FM with 14.3 per cent market share and 8.44 TSL stood at No.4. The radio station had 14.6 per cent market share and 7.28 TSL in week 13. Red FM remained at No.5 with 4.7 per cent market share and 4.25 TSL which were 5.1 per and 3.5, respectively, in the previous week.  

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.