Top Story

e4m_logo.png

Home >> Media - Radio >> Article

RAM Rambling: Radio Mirchi still leads in Kolkata

29-September-2009
Font Size   16
Share
RAM Rambling: Radio Mirchi still leads in Kolkata

The Kolkata FM radio space has been seeing the same set of trends for more than a year now, and the story is no different for the 37-week trend as per RAM data. Radio Mirchi continues to lead in the Kolkata market, followed by Big FM, Friends FM and Aamar FM, who are comfortably placed at number two, three and four slots, respectively, in the ratings.

While Radio Mirchi remained the leader in Kolkata, closest rival Big FM managed to narrow the gap and came close to occupying the top slot as was seen on weeks 1, 2 and 3. Radio Mirchi ended week 37 with a 19.2 per cent share of the market, while Big FM ended with 17.7 per cent market share, as compared to 16.2 per cent the station had a week before.

Friends FM was comfortably placed at No. 3 with a market share of 14 per cent. The 37-week trend also shows a surge in ratings of Aamar FM, which took it all the way to the third spot, thereby intensifying the battle for the third slot. Aamar FM reached its highest peak on week 23 with a market share of 13 per cent. The station, however, ended week 37 with a market share of 11.1 per cent, which placed it in the fourth position, which was still way ahead of the remaining cluster of FM stations in Kolkata.

There was a cluster of FM stations battling for the fifth spot, which included Red FM, Fever FM, Radio One and Meow FM. However, the ratings of these FM stations did not see any major surge. Red FM ended week 37 with 7.2 per cent of the market share. The station reached its highest peak on week 19 with a 9.8 per cent market share.

The other cluster of FM stations in the Kolkata market comprised Power FM, AIR FM1 Rainbow, AIR FM2 Gold, Akashavani and Vividh Bharati.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’