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RAM Rambling: Radio Mirchi maintains lead in Delhi

RAM Rambling: Radio Mirchi maintains lead in Delhi

Author | Pallavi Goorha Kashyup | Wednesday, Sep 15,2010 8:01 AM

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RAM Rambling: Radio Mirchi maintains lead in Delhi

Radio Mirchi remains the hot favourite FM station in the Delhi market as per the RAM data for five-week average ending with Week 35. According to the market share figures of radio channels during the last five weeks, Radio Mirchi ended Week 35 with a market share of 24.6 per cent.

According to RAM data, in the entire 12-plus category, for a five-week average ending with Week 35, Fever FM had a market share of 18.6 per cent. It was followed by AIR FM 2 Gold, which had a market share of 17.9 per cent.

Red FM scored among the Delhi women, garnering a market share of 9.9 per cent during the same period. Radio City ended with a market share of 8.4 per cent, while Big FM ended with market share of 7.2 per cent, in the average of the last five weeks.

Radio One had a 5.4 per cent market share, followed by Meow with a 2.3 per cent market share. AIR FM 1 Rainbow ended with a market share of 1.8 per cent. Hit FM ended with a 1.9 per cent market share. Vivid Bharati ended with a 1.6 per cent market share, while Akashvani Delhi had a market share of 0.3 per cent.

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