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RAM Rambling: Radio Mirchi is Mumbai market’s flavour

RAM Rambling: Radio Mirchi is Mumbai market’s flavour

Author | Pallavi Goorha Kashyup | Tuesday, Sep 07,2010 8:22 AM

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RAM Rambling: Radio Mirchi is Mumbai market’s flavour

Radio Mirchi is the hot favourite in the Mumbai market as per RAM data for a four-week average ending with Week 34. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 34 with a market share of 17.4 per cent in Mumbai.

According to RAM data, in the all 12-plus category, for a four-week average ending with Week 34, Red FM had a market share of 13.6 per cent. It was followed by Radio City, which ended with a 13.4 per cent market share.

Big FM scored among Mumbai women, garnering a market share of 11.8 per cent during the same period. AIR FM 2 Gold ended with a market share of 11.3 per cent., while Radio One ended with a 6.4 per cent market share, in the average of the last four weeks.

AIR FM 1 Rainbow had a 5.3 per cent market share, followed by Vivid Bharati with 4.2 per cent market share, while Meow ended with a 2.9 per cent market share. Akashavani ended with a market share of 2.5 per cent.

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