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RAM Rambling: Radio Mirchi is most favourite among male & female listeners in Delhi

27-August-2010
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RAM Rambling: Radio Mirchi is most favourite among male & female listeners in Delhi

Radio Mirchi is the hot favourite among male and female listeners in Delhi in the morning slot as per RAM data for a four-week average ending with Week 32.

According to RAM data, in the all male 12-plus category, for a four-week average ending with Week 32, Radio Mirchi has a 27.6 per cent market share among male listenership. Fever FM ended with 23 per cent market share in male listenership.

Radio Mirchi scored with Delhi’s women too, garnering a market share of 27.2 per cent in female listenership during the same period.

AIR FM 2 Gold ended with a 17.2 per cent market share, while Red FM ended with 9.8 per cent market share in the average of the last four weeks. Radio City has a 6.4 per cent market share, followed by Big FM with 6 per cent market share. Radio One recorded a market share of 4.5 per cent, while Hit FM ended with a 1.8 per cent market share. Both AIR FM 1 Rainbow and Meow FM ended with a market share of 1.2 per cent. Vivid Bharti had a 1.1 per cent market share.

According to RAM data for the all female, 12-plus category, in an average of the four previous weeks ending with Week 32, Radio Mirchi secured a market share of 27.2 per cent. Fever FM was placed second among female listeners too, garnering a market share of 23.4 per cent. AIR FM 2 Gold ended with a market share of 13.6 per cent. Both Red FM and Big FM reported a market share of 7.8 per cent. Radio City secured a 6.7 per cent market share, followed by Radio One with 6.2 per cent market share. Meow FM ended with 3.4 per cent market share. Hit FM had a 1.9 per cent market share, followed closely by AIR FM 1 Rainbow with 1.6 per cent market share. Vivid Bharati recorded a market share of 0.3 per cent.

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