RAM Rambling: Radio Mirchi is Delhi market’s flavour

RAM Rambling: Radio Mirchi is Delhi market’s flavour

Author | Pallavi Goorha Kashyup | Thursday, Sep 02,2010 8:19 AM

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RAM Rambling: Radio Mirchi is Delhi market’s flavour

Radio Mirchi is the hot favourite in the Delhi market as per the RAM data for a four-week average ending with Week 33. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 33 with a market share of 24.4 per cent.

According to the RAM data, in the all 12-plus category, for a four-week average ending with Week 33, Fever FM had an 18.7 per cent market share. It was followed by AIR FM 2 Gold, which ended with a 17.8 per cent market share.

Red FM scored with the Delhi women, too, garnering a market share of 9.6 per cent during the same period. Radio City ended with an 8.4 per cent market share, while Big FM ended with 7.7 per cent market share, in the average of the last four weeks.

Radio One had a 5.6 per cent market share, followed by Meow with 2.2 per cent market share, while AIR FM 1 Rainbow ended with a 1.8 per cent market share. Vivid Bharati ended with a market share of 1.6 per cent.

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