RAM Rambling: Radio Mirchi, FM Gold, Fever FM are favourites in Delhi
The morning listenership on Delhi’s FM radio space belongs to Radio Mirchi, Fever FM and AIR FM2 Gold, with Mirchi maintaining a clear lead over the rest. This was revealed by the RAM data for all people 12 years and above, all places of listening, from week 15 to week 30, day part 7 am to 11am.
Though Radio Mirchi and AIR FM2 Gold have been dominating the No. 1 and No. 2 slots, respectively, Fever FM has been seeing a steady rise since week 20. In fact, the FM station reached its highest peak in these 16 weeks with a market share of 19.4 per cent, bringing it much closer to the No. 2 position.
While the heat may be on for the second slot, fight for the third slot is no less intense with Radio City, Red FM, Big FM and Radio One as strong contenders for the slot. Nevertheless, the 16-week trend shows that Radio City has by far managed to dominate the third slot, followed by Red FM. On week 16 Radio City had reached its highest peak with a market share of 12.9 per cent, while on week 30, the FM station ended with 11.5 per cent of the market share.
Red FM, which has seen a steady growth among morning listeners in Delhi, was at its highest peak on week 20 with 10.4 per cent share of the market. However, week 30 ended with a 7.9 per cent of the value share for Red FM. Big FM on week 30 was at 6.7 per cent of the market share, while Radio One had 6.3 per cent share of the market.
The other clusters of FM stations in Delhi include Meow FM, Hit FM, AIR FM1 Rainbow, Vividh Bharati and Akashavani.
Our typical marketing budget is usually 10 per cent of the topline spend