Top Story


Home >> Media - Radio >> Article

RAM Rambling: Radio Mirchi, Fever FM and AIR maintain massive lead in Delhi

Font Size   16
RAM Rambling: Radio Mirchi, Fever FM and AIR maintain massive lead in Delhi

Radio Mirchi has been a dominant player in the Delhi FM market. Till early this year, AIR FM2 Gold was the only FM station that was its nearest rival, but was still a distant second. However, all this has changed in the last few months. Fever FM is now the second most popular FM station in Delhi, at least in terms of ratings. The surge in Fever FM’s ratings has also narrowed down the massive lead that Radio Mirchi had once held. AIR FM2 Gold is comfortably placed at No. 3, while Red FM, Radio City, Big FM and Radio One are battling it out for the fourth slot, which is still way behind AIR FM2 Gold at No. 3.

According to RAM data, from week 28 to week 38, for SEC ABC, all people 12 years and above and all places of listening, Radio Mirchi ended week 38 with 23.7 per cent share of the market. The FM station had the highest share of 26.9 per cent on week 33.

Fever FM ended week 38 with a 20.8 per cent market share, reaching a peak of 23.2 per cent market share on week 37.

AIR FM2 Gold also saw a rise in its ratings in the last few weeks, and ended week 38 with a market share of 16.9 per cent.

While Radio Mirchi, Fever FM and AIR FM2 Gold have been consistent in their ratings, it is the battle for the fourth slot that has intensified. Red FM, Radio City, Big FM and Radio One are fighting it out for the fourth position.

The other cluster of FM stations in Delhi includes AIR FM1 Rainbow, Meow FM, Hit FM, Vividh Bharati and Akashavani.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...