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RAM Rambling: Radio Mirchi continues its lead in Mumbai

RAM Rambling: Radio Mirchi continues its lead in Mumbai

Author | Robin Thomas | Monday, Aug 31,2009 7:47 AM

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RAM Rambling: Radio Mirchi continues its lead in Mumbai

The 19-week trend from week 15 to week 33, as per RAM data for the Mumbai market, all people 12 years and above and all places of listening, shows Radio Mirchi in the top spot, way ahead of its nearest rival Red FM. Also vying for the second slot in a close fight are Big FM, Radio City, Fever FM and Air FM2 Gold.

According to the 19-week trend, Radio Mirchi went from a market share of 14.7 per cent on week 15 to 18.9 per cent on week 33 to claim the No. 1 slot in Mumbai. Red FM, on the other hand, had a market share of 15 per cent on week 33, as compared to 15.7 per cent on week 15.

The close contenders for the second slot were Radio City, Big FM, Fever FM and AIR FM2 Gold. While the ratings of Fever FM reached the peak on week 18 at 19.2 per cent of the market share taking it to the top position, the ratings also saw its value share sliding down to 11 per cent as on week 33.

Big FM on week 33 had a market share of 11.7 per cent, with the FM station reaching its peak on week 19 with a 14.4 per cent market share. Radio City on week 33 had a 12 per cent share of the market, while Government-owned FM player, AIR FM2 Gold, had a market share of 12.5 per cent.

The other clusters of FM stations in Mumbai include Radio One, AIR FM1 Rainbow, Akashavani Mumbai, Meow FM and Vividh Bharati.

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