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RAM Rambling: Radio Mirchi brightens up Mumbai mornings

RAM Rambling: Radio Mirchi brightens up Mumbai mornings

Author | Pallavi Goorha Kashyup | Monday, Aug 16,2010 8:31 AM

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RAM Rambling: Radio Mirchi brightens up Mumbai mornings

RAM data for Week 31 shows Radio Mirchi continuing its lead in the Mumbai market in the morning slot between 7 am and 11 am. The FM station had a 17.5 per cent market share. Placed second was Red FM, which secured a market share of 14.9 per cent, while Radio City followed with a market share of 13.9 per cent.

AIR FM 2 Gold was marginally behind at No. 4, reporting a market share of 13.3 per cent in Week 31. The station was followed by Big FM, which had a market share of 11.9 per cent. Fever FM was placed sixth with a market share of 10.1 per cent. AIR FM 1 Rainbow was a distant seventh, securing a market share of 4.5 per cent in the morning slot in Week 31.

Vivid Bharati reported a market share of 3.9 per cent in Week 31, followed by Akashvani with a market share of 2.9 per cent, and Meow FM with a market share of 1.5 per cent.

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