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RAM Rambling: Radio Mirchi & Radio City entertain Mumbai males; Radio Mirchi keeps the women happy

23-August-2010
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RAM Rambling: Radio Mirchi & Radio City entertain Mumbai males; Radio Mirchi keeps the women happy

Radio Mirchi and Radio City are the hot favourites among male listeners in Mumbai in the morning slot, while Radio Mirchi is the station of choice for the Mumbai women. AIR FM 2 Gold is also one of the most listened to station among male listeners.

According to RAM data, in the all male 12 plus category, in an average of the four previous weeks ending with Week 32, ended with Radio Mirchi & Radio City remaining constant with 17.7 per cent in male listenership. AIR FM 2 Gold ended with 14.9 per cent market share in male listenership. Radio Mirchi ended with 17.7 per cent market share in female listenership.

Red FM ended with 13.4 per cent market share and BIG FM ended with 11.1 per cent market share in the average of the last four weeks. Fever FM ended with 9.7 per cent market share, followed by Radio One with 5.5 per cent market share. AIR FM 1 Rainbow was closely competing with 5.4 per cent market share. Vivid Bharti ended with 1.7 per cent market share followed by Meow FM with 1.6 per cent market share. Akashvani has 1.2 per cent market share ending in week 32.

According to RAM data in the all female 12 plus category, in an average of the four previous weeks ending with Week 32, turned up Red FM with 16.7 per cent market share. BIG FM ended with 12.4 per cent market share. AIR FM 2 Gold ended with 10.7 per cent followed by Fever FM with 10.6 per cent market share. Radio City had 9.2 per cent market share. Vivid Bharti had 6.9 per cent market share followed by Radio One with 6 per cent market share. Akashvani had 5 per cent market share in the previous four weeks, among female. AIR FM 1 Rainbow had 3.1 per cent market share.

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